Feng Shui

So can Feng Shui practices be used in Web Sites I hear you ask. Why not? It
can be applied to your environment, health and love life so surely the same
principles can be applied to your web site making it more appealing to it’s
users.

Less is Good

This relates to the fact that more free space (on a web page) would allow
positive energy or ch’i to flow around which then in turn would create a
positive environment. Negative ch’i is obtained when the energy stagnates
in one area.

To apply this to a page, perhaps more curves could be introduced rather than
long straight lines, open spaces with perhaps more use of paragraphs in
content and padding around tables.

Navigational links to other pages should be clear, allowing positive energy
to flow through the whole site.

Colours

Clean crisp colours which are bold will attract a user’s attention and
should be used around the web page as this helps ch’i to flow. Dark colours
or white text on a black background is a definite no no. It’s what we’ve
been taught at a young age, inbuilt within our subconscious and for good
reason! Dark colours attract negative energy which could result in users
staying on the site for a few moments or hastily rushing through the pages.

Calm soothing colours such as blue or white are recommended for large areas
of space, whilst colours such as red and orange are regarded as being
positive.

Yin and Yang

The balance of Yin and Yang is an important part of Feng Shui studies and
can be defined as two opposites such as Male and Female, Young and Old,
Inside and Outside etc.,.

So using an example of a web site which is split into two columns and
there’s content text in one column and graphics in another, perhaps the
ideal balance would be to swap some graphics into the text section and
likewise some content into the graphics section. It’s all about balance.